Experiential
/
Environmental
/
Visual Identity
FWD: (Year Three)
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2
)
/ About the work
FWD: Year Three marked the continued evolution of Mailchimp’s flagship conference, balancing growing scale with increased creative maturity.
Building on the success of the previous years, the experience expanded in ambition while becoming more refined in execution. The work focused on deepening content integration, strengthening narrative cohesion, and creating a more intentional relationship between brand story and audience journey.
Rather than chasing scale for its own sake, Year Three emphasized clarity, craft, and connection, allowing the conference to feel both expansive and considered as it continued to grow globally.
/ Engagement
FWD: marked the next evolution of Mailchimp's flagship conference. Formerly known as From: Here, To: There, the event was reimagined with a sharper point of view and a more forward-looking identity.
We imagined a Mailchimp utopia where technology and human curiosity move in harmony. Set within a surreal dreamscape, the experience explored the future of marketing through creativity, innovation, and discovery, positioning email and data-driven tools as engines for
/ Credits
Client:
Intuit Mailchimp
Role:
Global Creative Director
/ Market
EMEA, APAC
/ Year
2025
