No Mercy. No Bugs

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/ About the project

Bugs bring out the worst in all of us. They are relentless, invasive, and impossible to ignore. Enough of them and even the calmest person snaps.

This campaign leaned into that truth. We embraced the idea that everyone has a breaking point, especially when it comes to bugs, and positioned AMDRO as the outlet. Channel the frustration. Show no mercy. Because when there’s no mercy, there are no bugs.

/ Engagement

The campaign was brought to life through a mix of long- and short-form video content, designed to scale across AMDRO’s owned channels. The work lived across digital, social, dotcom, and display, ensuring consistent presence and impact wherever consumers encountered the brand.

/ Credits

Client:

Creative Director:

Carlos Escobar

/ Market

North America

/ Year

2012