Experiential
/
Environmental
/
Visual Identity
From: Here, To: There (Year One)
(
9
)
/ About the project
From: Here, To: There was Mailchimp’s annual flagship conference, evolving year over year before becoming FWD: in its third iteration.
The In Between is the space between beginnings and endings, plans and launches, hellos and goodbyes. It is where process shapes craft and new perspectives take form. This first year introduced the idea that progress is not just about destinations, but about the moments in between where growth actually happens.
The conference celebrated connection, creativity, and curiosity, framing marketing as an ongoing journey rather than a fixed outcome.
/ Engagement
As Creative Director, I helped shape the creative vision for the conference experience. The work focused on immersive storytelling that guided attendees through the theme, using space, light, and narrative to create moments of reflection, inspiration, and connection.
This first year established the conceptual foundation and tone for a multi-year platform.
/ Awards
Best New Conference/Event Best New Conference/Event Issued by Conference Awards · 2024
/ Credits
Client:
Intuit Mailchimp
Creative Director:
Carlos Escobar
/ Market
EMEA
/ Year
2023
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