Experiential
/
Workshops
/
Visual Identity
Skills Builder Workshops
(
12
)
/ About the project
kills Builder Workshops were designed to deepen engagement with Mailchimp’s high-value Standard and Premium customers. These in-person sessions blended product education with hands-on learning, offering practical guidance in an approachable setting.
/ Engagement
As Global Creative Director, I partnered closely with external agency leadership to shape the creative framework for the program. Workshops featured expert-led tutorials, hands-on exercises, and one-on-one consultations at the TechKnow Bar, followed by networking happy hours that encouraged peer connection and direct access to Mailchimp specialists.
/ Credits
Client:
Intuit Mailchimp
Creative Director:
Carlos Escobar
/ Market
North America
/ Year
2025
OTHER
PROJECTS
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