Stories In Motion

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/ About the project

This approach was conceived as a one-of-a-kind sensory experience. Touchpoints on the wall triggered projection-mapped animations paired with sound, transforming static space into an interactive environment. Guided by Mailchimp’s Expert Absurdist ethos, the experience leaned into playful illustration, offbeat proportions, and unexpected triggers, turning product features into moments of discovery.

/ Engagement

As Creative Director, I led the development of an interactive installation that brought the all-in-one platform to life. Demo stations highlighted CRM benefits, showing how to tag, segment, and activate campaigns across channels. Scripted walkthroughs made personalization and mobile capabilities feel clear and actionable.

/ Awards

EXHIBITOR Magazine’s Gold Exhibit Design Award for Best Use of Storytelling

/ Credits

Client:

Intuit Mailchimp

Creative Director:

Carlos Escobar

/ Market

North America

/ Year

2018