Mercat de Mailchimp

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/ About the project

The art direction reimagined La Rambla through a surrealist lens, capturing its spirit of wander and wonder. Inspired by Joan Miró and Antoni Gaudí, the booth came to life with bold colors, playful patterns, and organic shapes crafted from ceramic, mosaic, iron, and glass.

/ Engagement

We designed the space as a marketplace, inviting attendees to explore, taste, and interact. Local drinks were served during in-booth happy hours alongside canapés, with food, beverages, and flowers sourced from neighborhood small businesses.

Mosaic-style QR codes revealed digital experiences and promotional offers, driving engagement and discovery throughout the booth.

/ Credits

Client:

Intuit Mailchimp

Creative Director:

Carlos Escobar

/ Market

EMEA

/ Year

2023