Campaign
/
Experiential
/
Scalable Systems
Guess Less & Glow More
(
14
)
/ About the work
Guess Less addressed the uncertainty marketers face when making daily decisions that impact growth.
By contrasting life’s guess-worthy moments with Mailchimp’s data-driven recommendations, the campaign reinforced how AI-powered tools remove uncertainty, helping marketers move forward with confidence and sell more.
/ Engagement
The campaign extended into two interactive experiences designed to translate the “Guess Less” idea into tangible moments.
One experience provided accounting professionals with polished headshots for use across LinkedIn, social channels, and their own websites. The other recreated moments from the campaign, allowing attendees to step inside the brand’s playful take on guess-worthy situations.
/ Credits
Client:
Intuit Mailchimp
Role:
Global Creative Director
/ Market
North America, EMEA
/ Year
2023
