Experiential
/
Environmental
/
Brand Activation
Mercat de Mailchimp
(
8
)
/ About the work
The art direction reimagined La Rambla through a surrealist lens, capturing its spirit of wander and wonder. Inspired by Joan Miró and Antoni Gaudí, the booth came to life with bold colors, playtul patterns, and organic shapes crafted from ceramic, mosaic, iron, and glass.
/ Engagement
We designed the space as a marketplace, inviting attendees to explore, taste, and interact. Local drinks were served during in-booth happy hours alongside canapés, with food, beverages, and flowers sourced from neighborhood small businesses.
Mosaic-style QR codes revealed digital experiences and promotional offers, driving engagement and discovery throughout the booth.
/ Credits
Client:
Intuit Mailchimp
Role:
Global Creative Director
/ Market
EMEA
/ Year
2023
