Experiential

/

Environmental

/

Brand Activation

Mercat de Mailchimp

Mercat de Mailchimp

Mercat de Mailchimp

(

9

)

/ Credits

Client:

Client:

Intuit Mailchimp

Role:

Global Creative Director

/ Market

EMEA

/ Year

2023

/ About the work

The art direction reimagined La Rambla through a surrealist lens, capturing its spirit of wander and wonder. Inspired by Joan Miró and Antoni Gaudí, the booth came to life with bold colors, playful patterns, and organic shapes crafted from ceramic, mosaic, iron, and glass.

/ Engagement

We designed the space as a marketplace, inviting attendees to explore, taste, and interact. Local drinks were served during in-booth happy hours alongside canapés, with food, beverages, and flowers sourced from neighborhood small businesses.

Mosaic-style QR codes revealed digital experiences and promotional offers, driving engagement and discovery throughout the booth.

Mercat de Mailchimp booth with stepped tiled walls, arched displays, yellow framing, and floral arrangements.
Yellow C20 booth-number panels with green floral borders.
Decorative ceramic tile with Freddie marks, illustrated hands, and green leaves on a small easel.
Trade-show crowd surrounding Mercat’s tiled walls and bright yellow displays.
Hands wrapping a bright floral bouquet in yellow Mailchimp paper.
Mailchimp representative and attendee talking inside the Mercat booth.
Train passing a Mailchimp campaign display across the station platform.
Close-up of a guest holding a bouquet in yellow Mailchimp wrapping.
Mailchimp representative talking with an attendee among tiled walls and floral displays.
Mailchimp brand mark above an arched product message on a patterned tiled booth wall.
Overhead view of Mercat’s multicolored tiled floor between yellow pillars and rounded displays.
Visitors gather around the Mercat booth’s sculptural counter and tiled walls.
Guests explore fragrance samples at Mercat’s floral hospitality counter.
Mailchimp campaign ads on ticket gates at the Barcelona Plaça Espanya transit station.
Yellow-and-black Mailchimp campaign display in a shopping concourse: The #1 Email Marketing & Automation Brand.
Crowd at an outdoor evening event beside an illuminated pool and stage.
View between Mercat’s tiled walls, showing arched product displays, flowers, and a colorful mosaic floor.
Mercat side wall with ceramic tile samples and a spherical display beside an event sign.
Close-up of a large mixed-flower arrangement above the Mercat booth.
Spanish Mailchimp panel: La marca número #1 en Marketing y Automatización, framed by flowers with a QR code.
Intuit Mailchimp mark on a stepped wall patterned with colorful ceramic tiles.
Mailchimp station-wall campaign ad: Make Better Emails With Every Send.
Two attendees holding bright yellow-wrapped bouquets at the Mercat experience.
Flowers in reusable cups beneath a sign explaining the bouquet experience.
Mercat de Mailchimp booth with stepped tiled walls, arched displays, yellow framing, and floral arrangements.
View between Mercat’s tiled walls, showing arched product displays, flowers, and a colorful mosaic floor.
Overhead view of Mercat’s multicolored tiled floor between yellow pillars and rounded displays.
Decorative ceramic tile with Freddie marks, illustrated hands, and green leaves on a small easel.
Close-up of a large mixed-flower arrangement above the Mercat booth.
Hands wrapping a bright floral bouquet in yellow Mailchimp paper.
Intuit Mailchimp mark on a stepped wall patterned with colorful ceramic tiles.
Mailchimp campaign ads on ticket gates at the Barcelona Plaça Espanya transit station.
Train passing a Mailchimp campaign display across the station platform.
Two attendees holding bright yellow-wrapped bouquets at the Mercat experience.
Crowd at an outdoor evening event beside an illuminated pool and stage.
Mailchimp representative talking with an attendee among tiled walls and floral displays.
Mailchimp brand mark above an arched product message on a patterned tiled booth wall.
Yellow C20 booth-number panels with green floral borders.
Mercat side wall with ceramic tile samples and a spherical display beside an event sign.
Visitors gather around the Mercat booth’s sculptural counter and tiled walls.
Trade-show crowd surrounding Mercat’s tiled walls and bright yellow displays.
Spanish Mailchimp panel: La marca número #1 en Marketing y Automatización, framed by flowers with a QR code.
Guests explore fragrance samples at Mercat’s floral hospitality counter.
Mailchimp representative and attendee talking inside the Mercat booth.
Mailchimp station-wall campaign ad: Make Better Emails With Every Send.
Yellow-and-black Mailchimp campaign display in a shopping concourse: The #1 Email Marketing & Automation Brand.
Close-up of a guest holding a bouquet in yellow Mailchimp wrapping.
Flowers in reusable cups beneath a sign explaining the bouquet experience.

MORE

WORK

1

/

The Way Through

vIEW PROJECT

2

/

Rare Company

vIEW PROJECT

2

/

Absurdly Cavendish

vIEW PROJECT

3

/

FWD: (Year Three)

vIEW PROJECT

4

/

Making the Complex Simple

vIEW PROJECT

5

/

Stories in Motion

vIEW PROJECT

6

/

Social, by Design

vIEW PROJECT

7

/

From: Here, To: There (Year Two)

vIEW PROJECT

8

/

From: Here, To: There (Year One)

vIEW PROJECT

9

/

Mercat de Mailchimp

vIEW PROJECT

10

/

Global Modular Booth

vIEW PROJECT

11

/

Hospitality & Experiences

vIEW PROJECT

12

/

Skills Builder Workshops

vIEW PROJECT

13

/

Inception

vIEW PROJECT

14

/

No Mercy. No Bugs

vIEW PROJECT

15

/

Guess Less & Glow More

vIEW PROJECT

16

/

Live Broadcast

vIEW PROJECT

soulrack@gmail.com
soulrack@gmail.com
soulrack@gmail.com

Email

LINKEDIN
LINKEDIN
LINKEDIN

Connect