Experiential
/
Environmental
/
Scalable Systems
Global Modular Booth
(
9
)
/ About the work
As Global Creative Director, I led the design and implementation of a modular booth system that flexed across North America, EMEA, and APAC markets. The system scaled from simple turnkey solutions to large-scale builds with integrated sales meeting pods, ensuring Mailchimp showed up consistently while adapting to each event footprint.
As part of a broader events playbook I developed, the system streamlined production, reduced costs, and improved speed to market while delivering repeatable, on-brand experiences across regions.
The modular system scaled from 100 sq ft to 3,600+ sq ft across nine footprint configurations, supporting a consistent brand experience across venues and production requirements. It supported third-party events ranging from 1,500 to 75,000 total attendees.
/ Engagement
The modular system supported meaningful, sales-driven engagement at every scale. From open layouts in smaller footprints to fully integrated sales meeting pods in larger builds, each configuration encouraged conversation, demos, and relationship building while maintaining a recognizable Mailchimp presence.
/ Credits
Client:
Intuit Mailchimp
Role:
Global Creative Director
/ Market
North America, EMEA, APAC
/ Year
2025
