From: Here, To: There was Mailchimp’s annual flagship conference, evolving year over year before becoming FWD: in its third iteration.

The In Between is the space between beginnings and endings, plans and launches, hellos and goodbyes. It is where process shapes craft and new perspectives take form. This first year introduced the idea that progress is not just about destinations, but about the moments in between where growth actually happens.

The conference celebrated connection, creativity, and curiosity, framing marketing as an ongoing journey rather than a fixed outcome.