Campaign

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Experiential

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Scalable Systems

Guess Less & Glow More

Guess Less & Glow More

Guess Less & Glow More

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15

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An upside-down bat hangs from a branch against a pink background.

/ Credits

Client:

Client:

Intuit Mailchimp

Role:

Global Creative Director

/ Market

North America, EMEA

/ Year

2023

/ About the work

Guess Less addressed the uncertainty marketers face when making daily decisions that impact growth.

By contrasting life’s guess-worthy moments with Mailchimp’s data-driven recommendations, the campaign reinforced how AI-powered tools remove uncertainty, helping marketers move forward with confidence and sell more.

/ Engagement

The campaign extended into two interactive experiences designed to translate the “Guess Less” idea into tangible moments.

One experience provided accounting professionals with polished headshots for use across LinkedIn, social channels, and their own websites. The other recreated moments from the campaign, allowing attendees to step inside the brand’s playful take on guess-worthy situations.

Mailchimp exhibition booth with illuminated arches, colorful walls, and a suspended yellow sign.
Hand holding a round pink Mailchimp mirror labeled Lookin’ Good.
Portrait station with green chairs, a yellow shag rug, plants, and a studio light.
Two attendees pose with pink Lookin’ Good mirrors against a tropical portrait backdrop.
Surreal yellow bird-like sculpture between green chairs inside a yellow portrait set.
Guess Less & Glow More pink welcome counter beneath illuminated arches and campaign character artwork.
Blue Check Your Drip arch with a mirror inside the checkerboard-floored booth.
Crowd at the Check Your Drip portrait station inside the Guess Less & Glow More booth.
Orange Mailchimp booth exterior: Eliminate the Guesswork with Head Turning Email Marketing.
Guess Less & Glow More booth with illuminated arches, checkerboard flooring, and a pink welcome counter.
Colorful Guess Less & Sell More campaign booklets and illustrated giveaway packages.
Trade-show visitors gather at the Mailchimp booth beneath its suspended yellow sign.
Campaign portrait of a seated man under a pink salon dryer, with small illustrated eyes in his hair.
Yellow display counter with campaign booklets and a QR-code sign beside the illuminated arches.
Shelves of campaign objects, including a pink television, Lookin’ Good mirror, plants, and books.
Attendees seated for portraits inside the Mailchimp booth beside a photographer and pink backdrop.
Illuminated Mailchimp arch with a video screen and shelves of campaign objects.
Five brightly colored Guess Less & Sell More graphics with playful animal and object illustrations.
Surreal illustration of an owl with bat-like wings hanging upside down against pink.
Campaign portrait of a woman seated in front of a mirror against a yellow wall and magenta floor.
Blue Guess Less. QR Code More. sign featuring a QR code on a booth shelf.
Mailchimp exhibition booth with illuminated arches, colorful walls, and a suspended yellow sign.
Attendees seated for portraits inside the Mailchimp booth beside a photographer and pink backdrop.
Guess Less & Glow More booth with illuminated arches, checkerboard flooring, and a pink welcome counter.
Portrait station with green chairs, a yellow shag rug, plants, and a studio light.
Five brightly colored Guess Less & Sell More graphics with playful animal and object illustrations.
Trade-show visitors gather at the Mailchimp booth beneath its suspended yellow sign.
Surreal yellow bird-like sculpture between green chairs inside a yellow portrait set.
Yellow display counter with campaign booklets and a QR-code sign beside the illuminated arches.
Blue Check Your Drip arch with a mirror inside the checkerboard-floored booth.
Blue Guess Less. QR Code More. sign featuring a QR code on a booth shelf.
Orange Mailchimp booth exterior: Eliminate the Guesswork with Head Turning Email Marketing.
Hand holding a round pink Mailchimp mirror labeled Lookin’ Good.
Illuminated Mailchimp arch with a video screen and shelves of campaign objects.
Colorful Guess Less & Sell More campaign booklets and illustrated giveaway packages.
Two attendees pose with pink Lookin’ Good mirrors against a tropical portrait backdrop.
Surreal illustration of an owl with bat-like wings hanging upside down against pink.
Campaign portrait of a seated man under a pink salon dryer, with small illustrated eyes in his hair.
Guess Less & Glow More pink welcome counter beneath illuminated arches and campaign character artwork.
Campaign portrait of a woman seated in front of a mirror against a yellow wall and magenta floor.
Shelves of campaign objects, including a pink television, Lookin’ Good mirror, plants, and books.
Crowd at the Check Your Drip portrait station inside the Guess Less & Glow More booth.

MORE

WORK

2

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Rare Company

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2

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Absurdly Cavendish

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3

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FWD: (Year Three)

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4

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Making the Complex Simple

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5

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Stories in Motion

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6

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Social, by Design

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7

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From: Here, To: There (Year Two)

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8

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From: Here, To: There (Year One)

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9

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Mercat de Mailchimp

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10

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Global Modular Booth

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11

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Hospitality & Experiences

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12

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Skills Builder Workshops

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13

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Inception

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14

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No Mercy. No Bugs

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15

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Guess Less & Glow More

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16

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Live Broadcast

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soulrack@gmail.com
soulrack@gmail.com
soulrack@gmail.com

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