Brooklyn has always backed its own. Barclays’ longstanding commitment to the Nets and their home borough became a rallying cry: Bank on Brooklyn.

The campaign brought together the energy of Nets basketball and the culture of Brooklyn, connecting the action on the court with the fans, neighborhoods and people who give the borough its character. At its heart was a film built around belief, ambition and the commitment to keep backing Brooklyn.

That same energy carried through a bold motion design system. Layered imagery, player cutouts, Brooklyn landmarks and Barclays’ signature flightpath connected the campaign across broadcast, social and large-scale digital environments, creating a unified visual language throughout Barclays Center and beyond.